This project is a commercial animation created for Turkcell to introduce and clarify their "Adstore" service (an advertising and data management platform). The primary goal was to simplify a complex technological service using engaging character design and fluid animation. The project delivered a clear, character-driven narrative that successfully explained the platform's utility and benefits to business users.
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Working closely with the Director/Lead Designer, my role was fundamental to establishing the visual language of the narrative. I was responsible for the Character Design, defining the look and style of the animated figures, and executing a significant portion of the Character Animation. This contribution ensured the project utilized expressive, high-quality character performance to effectively communicate complex service details.
CLIENT Turkcell
PROJECT Adstore
DIRECTOR / LEAD DESIGNER Mehmet Kizilay
CHARACTER DESIGN / ANIMATION AHMET ŞERIF YILDIRIM
CHARACTER ANIMATION / RIGGING Senol Kilic
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